1. Video Systems Overview

17. Internet & MobileTV simple configuration Video CMS Video Planner Video Archive Video Monitor 17

2. General Video Proces VIDEO CMS Conten Production Or Purchase Planning And Publication Reporting & Statistics Archive Video Planner Video Archive Video Monitor PROCES APLICATION

3. VIDEO CMS - Process Overview STRATEGY FOR VOD SERVICES PURCHASES MANAGEMENT Long Term Planning Negotiation Purchases Operational Planning Metadata Management Traffic Management Marketing and Communication Support Platform Animation Day to Day Invoicing Reporting Statistics Contract Manageme nt PROGRAMMING MANAGEMENT (Delivery Process) BACK OFFICE

16. Video Monitor Video stream Video Server Encoder Video Source (STB) !   Functions scope !   Video Streams – list of live stream to monitoring up to 3 quality of stream !   Video Server – primary and backup server monitoring !   Encoder – monitoring of encoding process and encoding profile !   Video Source – SNMP mangment of device, control of recived channel and status device 16 Dotyczy: Video Monitoring

13. Video PLANNER tv broadcast List of content Wowza Media Plugin MOS Protocol Direct link !   Process scope ! Playout integration – MOS protocol, Wowza M e dia Plugin , Direct link. !   Scheduling – tv channel line-up, video, live, adv blocks !   Broadcast reports 13 Dotyczy: Video Planner

14. Video PLANNER time schedule Acquisition plan Video sources Agency News Production Plan !   Process scope !   Sources of content – sat antennas, cable line, etc !   Programing of Agency News – plan of video transmissions from News Agency, Production and SNG broadcasts !   Production Plan – content planned as a live or for relive !   Acquisition Plan – schedule of all video transfer an usage of technical resources !   Collisions – detection of duplicate transfers on the same line !   Technical team – tasks planing for technical staff 14 Dotyczy: Video Planner

15. Video Archive Video file Metadata Transcript Archive Video Proxy Scenes Frames / Pic Descriptions Search engine !   Functions scope !   Video Sources – files with broadcast quality materials !   Metadata – descriptions of material: producer, director, actors, editorial, etc.. !   Transcript – list of dialogue, search engine can found content using transcript !   Video proxy – automatic generateg proxy file for preview !   Scenes - determination and describing the scenes in the material !   Frame - determination and describing the key frames in the material 15 Dotyczy: Video Archive

12. Video PLANNER List of content TV Channels Line-up !   Process scope ! Playout integration – list of content prepared to play !   Line-up / time scheduling – on air planing !   I ngest – planing content to recording on emission system !   S at a nd feed planing /scheduling – content delivery !   ENG planing – planing usage of cameras and other production equipment Time schedule Reports Production plan Dotyczy: Video Planner 12

5. 5 Dotyczy: VoD Processes Negotiations & Purchase Detailed Description !   Process scope !   Purchase of movies/TV programmes/events accordingly to the defined criteria by Long-term planning process !   Negotiations (local level) !   Choice of movies/TV programmes/events from the majors portfolio !   Preparation of framework and one-shot agreements Long Term Planing Negotiati on Purchase s Operatio nal Planning Metadata Managment Traffic Managment Marketing and Communicati on Support Platform Animatio n Day to Day Invoicing Reporting Statistics Contract Managem ent

4. 4 Dotyczy: VoD Processes Long term Planning Detailed Description !   Process scope !   Customers needs identification and analysis (evaluation of customer satisfaction) !   Creation of VoD service strategy (movies’ categories, content, ...) !   Creation of Promotion and Marketing strategy !   Development of Pricing strategy !   Creation of Editorial Project L o n g - t e r m P l a n n i n g > 3 m o n t h s P R O C E S S I N P U T S P R O C E S S O U T P U T S M a r k e t a n a l y s i s C o m p e t i t i o n a n a l y s i s V o D S a l e s s t a t i s t i c s T O P U R C H A S E P R O C E S S : l i s t o f m o v i e s / p r o g r a m m e s / c a t e g o r i e s / e v e n t s t o b e p u r c h a s e d ( a m o u n t , g e n r e , ... ) T O L O N G / S H O R T T E R M P L A N N I N G : p r o m o t i o n s t r a t e g y , e d i t o r i a l p r o j e c t , p r i c i n g s t r a t e g y Long Term Planing Negotiati on Purchase s Operatio nal Planning Metadata Managment Traffic Managment Marketing and Communicati on Support Platform Animatio n Day to Day Invoicing Reporting Statistics Contract Managem ent

7. 7 Dotyczy: VoD Processes Metadata Management Detailed Description !   Process scope !   Metadata collection (content distributors, internet, other sources) !   Metadata formatting (translating, rewriting, resizing visuals, integration of logo) and consolidation !   Metadata incorporation to the platform !   Metadata archiving D e l i v e r y P r o c e s s M e t a d a t a M a n a g e m e n t P R O C E S S I N P U T S P R O C E S S O U T P U T S L i n e - u p / t i m e s c h e d u l e o f m o v i e s M a t e r i a l s f r o m c o n t e n t d i s t r i b u t o r s ( E P K ) T O A N I M A T I O N P R O C E S S : M e t a d a t a a v a i l a b l e o n t h e p l a t f o r m ( E P G ) M a t e r i a l s f r o m i n t e r n e t a n d o t h e r s o u r c e s M a r k e t i n g a n d C o m m u n i c a t i o n S u p p o r t T r a f f i c M a n a g e m e n t B a r k e r C h a n n e l Long Term Planing Negotiati on Purchase s Operatio nal Planning Metadata Managment Traffic Managment Marketing and Communicati on Support Platform Animatio n Day to Day Invoicing Reporting Statistics Contract Managem ent

8. 8 Dotyczy: VoD CMS Traffic management Detailed Description !   Process scope !   Reception of materials from distributors !   Agreement on encoding time and costs !   Management of materials flow between laboratory and distributor !   verification and acceptance of technical and editorial quality of the materials within the path distributor-laboratory-platform !   Delivery of encoded and encrypted materials to the platform according to the time schedule D e l i v e r y P r o c e s s T r a f f i c M a n a g e m e n t P R O C E S S I N P U T S P R O C E S S O U T P U T S L i n e - u p / t i m e s c h e d u l e o f m o v i e s E n c o d e d a n d e n c r i p t e d m a t e r i a l s o n p l a t f o r m L i s t o f c o o p e r a t i n g l a b o r a t i o r i e s T i m e - s c h e d u l e o f e n c o d e d a n d e n c r i p t e d m a t e r i a l s d e l i v e r y t o t h e p l a t f o r m M a r k e t i n g a n d C o m m u n i c a t i o n S u p p o r t M e t a d a t a M a n a g e m e n t B a r k e r C h a n n e l Long Term Planing Negotiati on Purchase s Operatio nal Planning Metadata Managment Traffic Managment Marketing and Communicati on Support Platform Animatio n Day to Day Invoicing Reporting Statistics Contract Managem ent

10. 10 Dotyczy: VoD CMS Platform Animation Detailed Description !   Process scope !   Platform day-to-day platform monitoring !   Materials removal/ loading on the platform !   Day-to-day management of promotions (such as : hit of the day, last run, ...) !   Overview and control of the delivery process (availability of metadata/movie in accordance with the line-up) !   Coherence, quality and completeness monitoring of metadata, administrative data and movies on the platform P l a t f o r m A n i m a t i o n D a y - t o - d a y P R O C E S S I N P U T S P R O C E S S O U T P U T S L i n e - u p / t i m e s c h e d u l e o f m o v i e s M e t a d a t a a v a i l a b l e o n t h e p l a t f o r m E n c o d e d a n d e n c r y p t e d m a t e r i a l s o n t h e p l a t f o r m M o v i e s u p d a t e d o n t h e p l a t f o r m a c c . t o t h e l i n e - u p T O S T A T I S T I C S / R E P O R T I N G P R O C E S S : S a l e s s t a t i s t i c s , u s a g e s t a t i s t i c s , a d - h o c r e p o r t s , e t c R i s k a n a l y s i s : i n f o r m a t i o n r e g a r d i n g m o v i e s e m i s s i o n d e l a y Long Term Planing Negotiati on Purchase s Operatio nal Planning Metadata Managment Traffic Managment Marketing and Communicati on Support Platform Animatio n Day to Day Invoicing Reporting Statistics Contract Managem ent

9. 9 Dotyczy: VoD CMS Communication & Marketing Support !   Process scope !   Direct cooperation with department responsible for marketing and promotional activities !   Collection of materials necessary to prepare marketing and promotional campaigns by other units (internal or external) !   Preparation of necessary internal documents (internal briefs) to request marketing and promotional campaigns !   Verification of the eligibility to promote given material with Report/Statistics/Invoicing process !   Acceptance process with distributors regarding usage of materials to promote its contents D e l i v e r y P r o c e s s M a r k e t i n g a n d C o m m u n i c a t i o n S u p p o r t P R O C E S S I N P U T S P R O C E S S O U T P U T S L i n e - u p / t i m e s c h e d u l e o f m o v i e s P r o m o t i o n s c h e d u l e a n d s c o p e R e q u e s t s t o i n t e r n a l / e x t e r n a l e n t i t i e s f o r m a r k e t i n g a n d p r o m o t i o n a c t i v i t i e s / c a m p a i g n s M a t e r i a l s ( m e t a d a t a , t r a i l e r s , p h o t o s , ... . ) r e q u i r e d t o p r e p a r e m a r k e t i n g a n d p r o m o t i o n c a m p a i g n s A c c e p t a n c e o f t h e d i s t r i b u t o r t o u s e m a t e r i a l s T r a f f i c M a n a g e m e n t M e t a d a t a M a n a g e m e n t B a r k e r C h a n n e l Long Term Planing Negotiati on Purchase s Operatio nal Planning Metadata Managment Traffic Managment Marketing and Communicati on Support Platform Animatio n Day to Day Invoicing Reporting Statistics Contract Managem ent

11. 11 Dotyczy: VoD CMS Invoicing, Reporting, Statistics & contract administration Detailed Description !   Process scope !   Contract management – data regarding movies availability input to the platform !   Invoicing – preparation of the reports regarding the video consumption for the distributors / accounting department !   Statistics and reporting – preparation of reports to internal and external entities (such as KRRiT , ZAIKS, ...) !   Preparation of information regarding eligibility to promote given material I n v o i c i n g R e p o r t i n g S t a t i s t i c s & c o n t r a c t m a n a g e m e n t P R O C E S S I N P U T S P R O C E S S O U T P U T S R e p o r t s f r o m s a l e s C o n t r a c t s w i t h d i s t r i b u t o r s R e p o r t s t o i n t e r n a l / e x t e r n a l e n t i t i e s S a l e s r e p o r t s f o r i n v o i c i n g p u r p o s e s t o d i s t r i b u t o r s T O S H O R T - P L A N N I N G , T R A F F I C M A N A G E M E N T : r e p o r t o n t h e m o v i e s t o b e r e m o v e d f r o m t h e p l a t f o r m A v a i l a b i l i t y l i s t – w i t h s t a r t d a t e s o f p r o m o t i o n A v a i l a b i l i t y l i s t – T P e l i g i b i l i t y t o p r o m o t e m a t e r i a l v e r i f i e d R e p o r t s t o m a j o r s Long Term Planing Negotiati on Purchase s Operatio nal Planning Metadata Managment Traffic Managment Marketing and Communicati on Support Platform Animatio n Day to Day Invoicing Reporting Statistics Contract Managem ent

6. 6 Dotyczy: VoD Processes Operational planning Detailed Description !   Process scope !   Scheduling – development of line-up !   Planning of promotion/marketing strategy to be introduced for VoD Clients (within defined tolerance: e.g. 2 movies within the price of 1) !   Detailed pricing (within defined limits/boundaries) !   Creation of Barker Channel Scenario O p e r a t i o n a l P l a n n i n g < 3 m o n t h s P R O C E S S I N P U T S P R O C E S S O U T P U T S E d i t o r i a l p r o j e c t M o v i e s A v a i l a b i l i t y l i s t A v a i l a b l e s t o c k o f p l a t f o r m c o n t e n t M a r k e t a n a l y s i s C o m p e t i t i o n a n a l y s i s V i d e o S a l e s s t a t i s t i c s T O T R A F F I C M A N A G E M E N T , C O M M U N I C A T I O N A N D M A R K E T I N G S U P P O R T , M E T A D A T A M A N A G E M E N T : L i n e - u p / t i m e s c h e d u l e o f m o v i e s T O B A R K E R C H A N N E L : B a r k e r C h a n n e l S c e n a r i o a n d t i m e s c h e d u l e o f B C m a t e r i a l p r e p a r a t i o n T O C O M M U N I C A T I O N A N D M A R K E T I N G S U P P O R T : P r o m o t i o n s c h e d u l e a n d s c o p e Long Term Planing Negotiati on Purchase s Operatio nal Planning Metadata Managment Traffic Managment Marketing and Communicati on Support Platform Animatio n Day to Day Invoicing Reporting Statistics Contract Managem ent